For distribution and wholesale
Automation for distribution and wholesale
Two systems that disagree on price is a margin leak. We build order capture, stock answers and a single price truth across every channel you sell through.
Where it goes wrong today
An order arrives as an email with a PDF attached, gets keyed into the ERP by one of two people who both know the workaround, and occasionally misses a line nobody notices until the customer does.
Meanwhile the storefront, the CRM and the invoice template each hold a slightly different price for the same SKU, and the difference only surfaces when someone adds up a month.
The same job, before and after.
The systems we build
Order capture from email and PDF
- Line items extracted into structured records
- Product matching against your catalogue with confidence flags
- Exceptions routed to a person with the original document attached
Stock and lead time answers
- Availability answered from the source system, not a person walking to a shelf
- Backorder dates given honestly and consistently
- Customer specific pricing applied in the answer
One price truth
- Single source for price and promotion across channels
- Change once, propagate everywhere, log every change
- Drift detected automatically, not discovered at month end
Account and margin reporting
- Margin by customer, product and channel
- Order exceptions and returns analysed for patterns
- Numbers ready before the sales meeting, not during it
How it fits together
It sits in front of your ERP and storefront rather than replacing them. Order capture is the usual first deployment, because it converts a manual bottleneck into a structured pipeline and makes everything downstream cleaner.
How an enquiry moves once the system is in place.
What actually changes
Order entry stops being a person and becomes a pipeline with exceptions. Stock answers stop requiring someone to leave their desk. Price drift gets caught in hours instead of at the end of the month.
Questions we get asked
Can it read our customer PDF formats?
Usually yes. We start with the formats that represent most of your volume and add rare ones as needed.
What about EDI?
It works alongside existing EDI feeds rather than replacing them.
Will it change prices automatically?
It propagates changes you approve across channels. Pricing decisions stay with you.
Do we keep our ERP?
Yes. The ERP remains the system of record.
Next Step
Twenty minutes finds the first two jobs worth automating.
We will tell you which ones to leave alone as well, and why.